Silvercut's founder story

By best friends, for best friends.

Hi! I'm Emil Norlander, the founder of Silvercut 👋👋

Back in 2018, I got my adorable dog named Bonnie. She instantly became my best friend, and we were always together.

Whenever I had to leave home and couldn't take her with me, I missed her tons - so I had an idea: "Why not have a tiny Bonnie with me all the time?" With a friend's help, we made our first shiny necklace prototype. It was so cool! (In hindsight it wasn't that fantastic, haha)

I kept showing it to my friends and family, and some begged for one for their pets too. That's how Silvercut started.

Now, after spending years tweaking and improving our products upon listening to customer feedback, I'm super proud of what we've accomplished.

Silvercut isn't just about me. We have a whole team! Some make the jewelry, some write stories on our blog, some come up with new stuff we can make, and some chat with all of you on social media.

It's like a big, happy Silvercut family!

We're so amazed and grateful for how much love and support everyone's given us. We're like one big team – our team and all of YOU!

So if you want something special that's a life-like replica of your pet, or just want to show us a pic of your furry, feathery, or scaly friend, we're all ears! And always remember: no matter how far away you are from your pet, they're still super close to your heart 💖

Thanks for being part of our Silvercut journey!